INDEHO Digital Design Community Set to Launch This Month

INDEHO (INternational DEsign HOuse), the first digital community created for the design industry, will make its official debut on June 25. The platform will roll out with the launch of the Design Series, four original series of episodes on design and its protagonists, available in streaming and on demand.

Based on an intuition of Paolo Bleve, a successful entrepreneur in the world of design communication for over 15 years, INDEHO will be expanded in its second development phase with new functions, organized to create contact among companies, interior designers, product designers and architects, buyers, design directors in the fields of hospitality and evolved trade, encouraging relationships of value, narrating products and projects to B2B audiences and stimulating business opportunities.

“Today more than ever before, the protagonists of design have to rethink their ways of communicating and relating to various counterparts in the sector. INDEHO responds to this need through a platform of dynamic, accessible contents, available in any moment, anywhere, even in situations of mobility. INDEHO is a virtual showcase for systemic networking: an ecosystem of digital services to communicate and to develop relationships between companies, their distribution and their partners; a single context of relation and exchange, where retailers, architects, interior designers and buyers can discover new developments, get informed, interact and grasp growth opportunities for their work, designing things together. To explore new instruments, but also to learn how to use the traditional tools more effectively,” says Bleve, Creative Director of INDEHO.

INDEHO has chosen entertainment for its first development phase: this month sees the launch of the Design Series, in English with subtitles in various languages, aimed at an international audience. Starting on June 25, every Thursday will feature the release of the episodes of the first seasons of The Design Comedy, Iced Macchiatos and Design Districts, joined in September by a fourth production, Inspirational Box, for a total of over 900 minutes of original video content produced by the platform.

The Design Comedy: Bleve hosts this show in late-night style, entirely devoted to the protagonists of the most important Italian and international design companies. In the living room of The Design Comedy, the brands will take part in informal conversations to narrate their history, values and new projects, also through anecdotes and curious glimpses behind the scenes. The voyage continues inside the companies themselves, opening their doors to exclusive coverage of places, processes and people involved in the creation of their collections. The guest of the first episode is Meridiani, introducing its new book “STORIE DI CASE” to The Design Comedy audience, a precious volume that narrates the company’s ability to create versatile collections that reflect the personality of those who live inside the…