Innovative strategies to get more real estate seller leads in 2024

The real estate market is ever-changing, and agents need to have the tools to succeed when these shifts happen. We’ve recently seen inventory shortages across the country. Agents are quickly realizing the importance of getting real estate seller leads using new and innovative methods.

Pre-internet, agents found seller leads through their personal sphere of influence, networking, and maybe the occasional direct mail postcard. These methods worked but were time-consuming and not always successful. Keep reading if you want some tips on how to generate seller leads in today’s real estate market.

How to get more real estate seller leads

From tactical approaches to broad marketing strategies, we’ll walk you through how to get more seller leads in 2024. You’re almost guaranteed a commission check when you have listings, whereas buyer deals can fall through for a variety of reasons, including competition from cash buyers, financing issues, and rising interest rates. Let us help you boost your revenue in the coming year.

Target FSBOs & FRBOs

Targeting For Sale By Owner (FSBO) and For Rent By Owner (FRBO) listings is a surefire strategy for finding seller leads. These are homeowners who may be open to listing their property with you as they’ve already expressed an interest in selling their property or letting someone else live in it.

Offering valuable market knowledge, a complimentary home valuation, or your expert staging and selling tips can demonstrate your value and open the door to discussion. You’ll need to convince them that you’re ideally positioned to provide a smooth transaction, expert negotiation skills, and a deep bench of knowledge about the market to get FSBOs and FRBOs to list their property with you.

To succeed, you’ll need a well-honed sales pitch explaining the benefits of working with a professional agent, including broader market exposure, polished marketing, and help with negotiations and legalities. Tailor your pitch to address the unique needs and challenges of homeowners trying to sell or rent a property on their own.

Next time you’re driving around your neighborhood and see a For Sale by Owner or For Rent by Owner sign, make note of the address and carve out time to meet with the homeowner. If you plan to target FSBOs and FRBOs, you’re going to need plenty of patience and a thick skin. And as with all successful prospecting strategies, your follow up is key.

Refine your website and personal brand

It is 2023, and if you are a real estate agent without a web presence, you may want to consider another career. According to the National Association of Realtors National Association of Realtors® (NAR), 70% of broker/broker associates and 69% of sales agents have a website. If you want to compete, you need one too.

Buyers and sellers are using the internet more and more to look for properties, to research agents, and to learn about the market. Having a robust web presence…