PropertyGuys.com’s 25th Anniversary Marks a Quarter-Century of Real Estate Revolution
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Canada’s real estate change maker continues to innovate; shares how far things have come and the company’s vision for the future
MONCTON, NB, Nov. 29, 2023 /CNW/ – PropertyGuys.com, a trailblazing real estate company founded in 1998 in Moncton, NB, has defied industry norms and revolutionized the way buyers, sellers, and renters connect. With a commitment to innovation and consumer empowerment, this pioneering force in reshaping the real estate landscape has become a leader in the market, leveraging the internet and franchisee expertise to create a secure and practical platform that aims to create a fairer real estate model that challenges conventions and empowers consumers.
In its formative years, PropertyGuys.com challenged traditional commission structures by introducing an internet-powered alternative that saved both buyers and sellers thousands of dollars. By prioritizing consumer choice and savings, the company empowered individuals to take control of their real estate transactions. This milestone signifies a transformative journey towards the brand’s goal of putting consumers in the driver’s seat when it comes to their homes.
Trailblazing Beginnings and Revolutionizing Commission Structures
Getting its start with a mere $100 budget while its founders were still in university, PropertyGuys.com has evolved into an industry trailblazer, defining the norm as not just an ordinary real estate company, eschewing the conventional roles of agents or brokers. “From its inception, the company set out to be something extraordinary, leveraging the internet and franchisee expertise to create a secure and practical platform for buyers, sellers, and renters to connect, all while circumventing what they term “unfair commissions,” says Walter Melanson, Co-Founder, and Director of Partnership.
In its formative years, PropertyGuys.com challenged traditional commission structures by introducing an internet-powered alternative that could effectively save both buyers and sellers thousands. The initial service, priced at $299, provided access to their internet-powered platform, iconic round lollipop yard signs, four property photos, a description, and legal assistance for necessary paperwork. In 2010 when the Canadian Competition Bureau disrupted industry practices, allowing for the availability of innovative and lower-cost services. PropertyGuys.com seized this opportunity and challenged traditional norms yet again, persuading brokerages to unbundle real estate services at a lower cost. Their innovative mix of services, including exposure through real estate boards’ MLS Systems, leveled the playing field for value-conscious consumers.
PropertyGuys.com continues to advocate for fair commissions, challenging the industry’s status quo. By offering a one-time flat fee for advertising and platform access, the company diverges from traditional commission-based approaches. Recent class-action lawsuits and a call for change…
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